Jeffrey Manola is an experienced life insurance agent and the founder of Top Quote Life Insurance. His mission when he created Top Quote Life Insurance was to provide online consumers searching for life insurance with the absolute best quotes for term life insurance, permanent life insurance, no medical exam life insurance, and burial insurance. Not only does he strive to provide you with the ...

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Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insur...

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Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years

UPDATED: Apr 28, 2021

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Facts You Should Know

  • North American offers more affordable rates to men of various ages than Liberty Mutual
  • Liberty Mutual offers more affordable rates to women of various ages than North American
  • Liberty Mutual and North American are comparably rated by A.M. Best and the Better Business Bureau

The process of comparing life insurance companies can be both time-consuming and exhausting. To reduce the stress of this process, we will be focusing exclusively on Liberty Mutual vs. North American today.

In this Liberty Mutual and North American life insurance company review, we will be covering both company pricing and company ratings to help you make a smart decision regarding life insurance.

Before we dive into the Liberty Mutual vs. North American insurance comparison, type your ZIP code into our free and helpful tool above to get affordable life insurance quotes from providers in your local area.

Liberty Mutual vs. North American: Which company offers more affordable rates to men?

When you set out to find the life insurance company that meets your needs, it stands to reason that you would want to start with something that is very important to you. For many, if not most people, what is most important is the pricing offered by various companies.

Let’s take a look at a table that shows the rates offered to men of various ages by companies such as Liberty Mutual and North American insurance for term life insurance policies.

Sample Average Monthly Life Insurance Rates by Company and Product for Men
CompaniesProductMale Age: 30 Average Monthly RatesMale Age: 35 Average Monthly RatesMale Age: 40 Average Monthly RatesMale Age: 45 Average Monthly RatesMale Age: 50 Average Monthly RatesMale Age: 55 Average Monthly RatesMale Age: 60 Average Monthly RatesMale Age: 65 Average Monthly RatesMale Age: 70 Average Monthly RatesMale Age: 75 Average Monthly RatesMale Age: 80 Average Monthly Rates
AIGTerm life > $27N/AN/AN/A>$30$29.45$32.58$43.08$50.49$70.28$124.22
Accordia LifeTerm Life$16.91N/A$23.36N/A$56.07N/A$128.84N/AN/AN/AN/A
ANICOSignature Term$12.53$12.96$15.98$22.68$31.75$47.30$76.25$132.19$227.88NANA
AssurityTerm Life$16.31$16.31$21.32$28.49$43.07$62.64$100.05$153.99$245.78$465.67NA
BannerOPTerm$12.68$13.33$17.71$22.10$32.90$45.99$73.81$123.03$211.06$399.22NA
CincinnatTermsetter$13.42$14.96$18.70$22.88$32.56$49.50$78.98$140.36$257.40$456.94NA
Fidelity LifeTerm Life$19.14NA$25.01NA$54.59NA$73.92NANANANA
John HancockVitality Term$14.09$14.24$16.96$22.14$28.41$43.04$68.14$117.04$245.79$455.46$849.79
Liberty Mutual Term Life $33.75NA$55.13NA$144.68NA$399.83NANANANA
Lincoln NationalTerm Accel$12.34$12.63$15.22$21.84$30.96$46.75$71.95NANANANA
MassMutualVantage Term$13.28$13.48$16.98$24.58$35.03$53.50$82.65$147.03$256.00$478.08NA
Minnesota LifeAdvantage Elite$13.46$13.99$17.95$25.87$36.56NANANANANANA
Mutual of OmahaTerm Life Answers$13.33$14.19$19.35$23.22$33.33$50.31$80.84$148.35$274.13$525.68$908.38
Nassau LifeTerm Life $17.43NA$26.15NA$51.69NA$119.78NANANANA
NationwideYourLife$13.56$13.56$16.41$22.97$32.59$47.91$86.41$152.03$260.97NANA
North AmericanADDvantage$12.98$13.20$16.50$22.88$31.90$48.40$77.44$133.98NANANA
Pacific LifePromise Term$12.32$12.32$15.59$21.85$30.09$45.46$69.89$123.04$211.07$399.24$874.22
PrincipalTerm Insurance$12.69$12.69$15.80$23.05$31.15$45.65$71.97$126.66$217.44$410.99$902.78
ProtectiveClassic Choice$11.62$11.83$14.78$21.32$30.07$45.47$69.90$124.33$211.07$399.24NA
ProtectiveCustom Choice UL$11.87$12.08$15.10$21.77$31.46$47.82$73.23$131.78NANANA
PrudentialTerm Essentials$21.88$21.88$25.60$28.66$38.07$50.75$79.41$142.85$259.88$508.82NA
SagicorAccelerwriting Term$12.60$12.75$17.07$22.27$43.59$65.49$103.05$172.65$313.06$510.40NA
SBLILevel Term$11.80$12.07$14.53$20.96$31.88$48.12$75.61$129.70$225.74NANA
SymetraTerm 3.0$12.91$12.91$16.19$23.84$33.21$51.54$83.77$140.57$239.27$440.78$969.72
TransamericaTrendsetter Super$12.47$13.33$18.71$24.30$37.41$55.90$86.86$161.04$221.67$410.65$884.51
TransamericaTrendsetter LB$13.33$14.62$20.21$27.09$40.21$64.29$101.91$176.30$302.94$490.63$1072.64
Compare RatesStart Now →

Is it easier to find affordable Liberty Mutual or North American life insurance rates? As you can see, for men in their 30s, Liberty Mutual insurance is nearly $20 more expensive per month than North American.

For men in their 40s, Liberty Mutual is nearly $39 more expensive per month than North American. For men in their 50s, North American is nearly $113 cheaper per month than Liberty Mutual.

Finally, for men in their 60s, Liberty Mutual is over $322 per month more expensive than North American.

dSo, our North American vs. Liberty Mutual life insurance review has shown us that the former offers more affordable rates to men of various ages. Let’s move on and see if North American also offers cheaper rates to women of various ages.

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Liberty Mutual vs. North American: Which company offers more affordable rates to women?

We are now going to engage in a process similar to what we did in the last section. This time, however, the table will show the rates offered to women of various ages by companies including Liberty Mutual and North American.

Sample Average Monthly Life Insurance Rates by Company and Product for Women
CompaniesProductFemale Age: 30 Average Monthly RatesFemale Age: 35 Average Monthly RatesFemale Age: 40 Average Monthly RatesFemale Age: 45 Average Monthly RatesFemale Age: 50 Average Monthly RatesFemale Age: 55 Average Monthly RatesFemale Age: 60 Average Monthly RatesFemale Age: 65 Average Monthly RatesFemale Age: 70 Average Monthly RatesFemale Age: 75 Average Monthly RatesFemale Age: 80 Average Monthly Rates
Accordia LifeTerm Life$15.58N/A$20.69N/A$40.03N/A$89.25N/AN/AN/AN/A
AIGSelect-A-Term$11.07$11.54$15.19$20.23$27.41$38.05$56.86$94.95$165.86$273.97$640.78
ANICOSignature Term$11.88$12.53$14.90$19.87$27.22$37.15$55.94$84.67$147.96N/AN/A
AssurityTerm Life$11.09$13.92$17.84$23.06$34.15$49.37$72.65$112.88$182.05$336.47N/A
BannerOPTerm$10.37$11.93$14.62$19.09$27.30$40.63$63.64$118.47$191.71$357.33N/A
CincinnatiTermsetter$12.98$14.96$16.72$20.46$27.28$38.06$56.76$91.74$154.44$306.46N/A
Fidelity LifeTerm Life $16.10N/A$22.62N/A$45.68N/A$58.32N/AN/AN/AN/A
John HancockVitality Term$12.39$12.61$14.86$20.09$23.86$37.73$50.94$83.61$176.04$369.26$843.44
Liberty MutualTerm Accel$10.51$11.05$13.70$18.93$25.86$35.44$51.35N/AN/AN/AN/A
Lincoln NationalLifeElements$16.10$16.63$21.22$28.22$37.41$50.75$74.81$112.44$199.06$371.83$655.77
MassMutualVantage Term$11.98$12.63$15.23$21.98$29.15$40.25$58.73$92.45$151.38$318.85NA
Minnesota LifeAdvantage Elite$12.67$12.67$16.10$23.23$30.89NANANANANANA
Mutual of OmahaTerm Life Answers$11.61$12.90$16.56$20.21$27.31$38.27$57.19$98.47$169.42$365.50$704.13
Nassau LifeTerm Life$16.14NA$22.52NA$42.11NA$89.06NANANANA
NationwideYourLife$13.34$13.34$16.19$20.13$27.13$37.19$61.69$95.16$153.56NANA
North AmericanADDvantage$11.66$12.10$14.96$20.02$26.62$37.62$54.34$85.80$138.82$281.60NA
Pacific LifePromise Term$10.82$11.47$14.24$19.10$25.16$34.42$49.88$80.43$131.35$270.85$637.03
PrincipalTerm Insurance$11.27$11.33$14.39$19.43$25.94$35.48$51.41$79.28$128.06$272.34$655.16
ProtectiveClassic Choice$10.43$10.78$13.31$18.64$25.12$34.43$49.88$80.43$131.36$270.86NA
ProtectiveCustom Choice UL$10.79$11.01$13.59$19.62$26.29$35.77$52.26$82.27$134.16$284.43NA
PrudentialTerm Essentials$17.72$18.16$21.22$28.22$37.63$41.35$59.07$94.72$159.03$309.32NA
SagicorAccelerwriting Term$10.95$11.22$15.10$20.43$36.75$48.64$63.78$108.79$212.88$366.31NA
SBLILevel Term$10.38$10.65$13.08$18.85$26.72$36.34$53.85$90.13$161.65NANA
SymetraTerm 3.0$11.81$11.81$14.39$19.91$25.94$38.06$52.97$85.97$138.25$273.88$692.34
TransamericaTrendsetter Super$11.18$12.26$16.34$20.86$29.89$47.09$71.81$130.94$207.05$312.18$750.14
TransamericaTrendsetter LB$12.26$13.12$17.63$22.36$32.25$49.24$81.06$143.62$241.33$389.37$887.74
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As you can see, for women in their 30s, North American is nearly $3 more expensive per month than Liberty Mutual. For women in their 40s, North American is over $2 more expensive per month than Liberty Mutual.

For women in their 50s, North American is less than $2 more expensive per month than Liberty Mutual. Finally, for women in their 60s, North American is over $10 more expensive per month than Liberty Mutual.

Liberty Mutual vs. North American: Which company is more well-reviewed?

A favorable rating from one, maybe even both, of these two rating organizations instill in consumers the confidence that a life insurance company has now and will continue to have financial strength.

The Better Business Bureau’s rating scale goes from the highest score of “A+” down to the lowest score of “F”. Liberty Mutual holds the Better Business Bureau‘s highest rating of “A+”. They also hold BBB accreditation.

What score did the Better Business Bureau give North American? It turns out they not only hold the same rating but also BBB accreditation as well.

A.M. Best’s Financial Strength Rating (FSR) scale is slightly different in that it ranges from “A++” down to “D”. Not to mention, they actually have two different scales.

Liberty Mutual received an FSR of “A”. How did North American fare in comparison? They received an even better rating of “A+”.

A.M. Best also has what is called Long-Term Issuer Credit Ratings (Long-Term ICR). Whereas their Financial Strength Ratings are about an insurer’s financial strength as well as its ability to meet ongoing policy and contractual obligations, Long-Term ICR is focused on the future. A Long-Term ICR can be issued on a long-term basis or short-term basis.

What long-term ICR did Liberty Mutual receive? They received a fairly good rating of “a”. This means that they are financially equipped to pay on your Liberty Mutual claims.

What long-term ICR did North American receive? They received an identical rating of “a”.

In short, you have two wonderful options here that are deadlocked for first place.

With that being said, don’t let this Liberty Mutual vs. North American life insurance company comparison stop here. Type your ZIP code into our free and helpful tool below to compare quotes from local companies before you buy life insurance.