Jeffrey Manola is an experienced life insurance agent and the founder of Top Quote Life Insurance. His mission when he created Top Quote Life Insurance was to provide online consumers searching for life insurance with the absolute best quotes for term life insurance, permanent life insurance, no medical exam life insurance, and burial insurance. Not only does he strive to provide you with the ...

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Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insur...

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Reviewed by Leslie Kasperowicz
Farmers CSR for 4 Years

UPDATED: Jul 27, 2021

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Advertiser Disclosure: We strive to help you make confident life insurance decisions. Comparison shopping should be easy. We are not affiliated with any one life insurance provider and cannot guarantee quotes from any single provider.

Our insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different life insurance companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance-related. We update our site regularly, and all content is reviewed by life insurance experts.

Facts You Should Know

  • Lincoln offers slightly more affordable rates to men of various ages than North American
  • North American Life Insurance offers more affordable rates to women of various ages than Lincoln
  • A.M. Best gave an identical rating to both companies

Part of what makes comparing life insurance companies difficult is the sheer number of options on the market. To simplify matters, we will be focusing on Lincoln vs. North American life insurance companies today.

Our North American and Lincoln Financial Group life insurance review will cover pricing and A.M. Best ratings.

Before we dive into our Lincoln vs. North American life insurance comparison, type your ZIP code into our free and helpful tool above to find the most affordable life insurance quotes in your area.

Lincoln vs. North American: Which company offers more affordable life insurance rates to men?

The simplest place to start when comparing two companies is pricing. Let’s look at a table that compares Lincoln vs. North American monthly term life insurance rates for men.

Lincoln vs. Others: Sample Rates for Males
CompaniesMale Age: 30 Average Monthly RatesMale Age: 40 Average Monthly RatesMale Age: 50 Average Monthly RatesMale Age: 60 Average Monthly Rates
Lincoln National$12.34$15.22$30.96$71.95
Mutual of Omaha$13.33$19.35$33.33$80.84
Nassau Life$17.43$26.15$51.69$119.78
Nationwide$13.56$16.41$32.59$86.41
North American$12.98$16.50$31.90$77.44
Principal$12.69$15.80$31.15$71.97
Protective$11.62$14.78$30.07$69.90
Prudential$21.88$25.60$38.07$79.41
Sagicor$12.60$17.07$43.59$103.05
SBLI$11.80$14.53$31.88$75.61
Transamerica$13.33$20.21$40.21$101.91
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How easy is it to find affordable Lincoln vs. North American life insurance quotes? As you can see, Lincoln is slightly cheaper across the board. Look at rates for men in their 60s, for instance, where Lincoln is over $5 cheaper per month.

In short, our Lincoln vs. North American life insurance review has shown us that Lincoln offers slightly more affordable rates to men of various ages than North American for term life insurance.

Let’s take a look at a quick table that outlines the details of a Lincoln TermAccel term life insurance policy.

Coverage Outline for Lincoln Financial TermAccel Underwriting Program
Lincoln Financial TermAccel
A.M. Best Rating:A+ = (Superior)
Issue Ages:18 - 60
Coverage Options:Term Life Insurance
Death Benefit Amounts:$100,000 - $1,000,000
Health Classes:Preferred Plus, Preferred, Standard Plus & Standard
Application Type:Online
Telephone Interview:Yes
Exam Potential:Could be required
Underwriting:MIB, MVR, Prescription History
Fastest Approval Time:2 - 7 Business Days
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Let’s move on and see if the companies’ offered rates to women can balance the scale.

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Which company offers more affordable rates to women?

Let’s now take a look at a table comparing monthly term life insurance rates for women offered by companies including Lincoln vs. North American.

Lincoln vs. Others: Sample Rates for Females
CompaniesFemale Age: 30 Average Monthly RatesFemale Age: 40 Average Monthly RatesFemale Age: 50 Average Monthly RatesFemale Age: 60 Average Monthly Rates
Lincoln National$16.10$21.22$37.41$74.81
Mutual of Omaha$11.61$16.56$27.31$57.19
Nassau Life$16.14$22.52$42.11$89.06
Nationwide$13.34$16.19$27.13$61.69
North American$11.66$14.96$26.62$54.34
Principal$11.27$14.39$25.94$51.41
Protective$10.43$13.31$25.12$49.88
Prudential$17.72$21.22$37.63$59.07
Sagicor$10.95$15.10$36.75$63.78
SBLI$10.38$13.08$26.72$53.85
Transamerica$12.26$17.63$32.25$81.06
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As you can see, Lincoln becomes the more expensive company when it comes to women. Women in their 30s and 40s will pay about $5 more per month with Lincoln.

What about a woman in her 50s or 60s? Women in these categories will be paying $11 and $20 more per month with Lincoln, respectively.

Let’s wrap up with A.M. Best ratings and see if the tie can be broken.

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Lincoln vs. North American: Which company is more well-reviewed?

Finally, let’s look at the ratings given to these two companies by A.M. Best. These Financial Strength Ratings (FSR) give potential insured confidence in an insurer’s ability to meet its financial obligations.

Let’s take a look at a table that compare the ratings given to major life insurance companies including Lincoln Financial Group and North American Life Insurance Company by A.M. Best.

Take further note of column three, which displays whether each life insurance company requires a medical exam prior to the issuing of coverage.

List of the Top 25 Life Insurance Companies in the U.S.
Life Insurance CompanyA.M. Best RatingNo Medical Exam Option
AIGANo
ANICOAYes
AssurityA-Yes
Banner LifeA+Yes
Cincinnati LifeANo
FidelityA-Yes
ForestersAYes
Gerber LifeAYes
John HancockA+Yes
Lincoln FinancialA+Yes
MetLife (Brighthouse)A+No
Midland NationalA+No
Minnesota LifeA+Yes
Mutual of OmahaA+Yes
NationwideA+No
North American CompanyA+No
Pacific LifeA+Yes
PrincipalA+Yes
ProtectiveA+No
PrudentialA+No
SagicorA-Yes
SBLIA+Yes
SymetraANo
TransamericaA+Yes
VOYAANo
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Lincoln received a rating of “A+” (Superior), which is the second-highest rating given by A.M. Best.

What rating did A.M. Best give to North American? As it turns out, North American received an identical rating of “A+.”

The Better Business Bureau is another organization that can provide security in one’s choice of insurance provider.

Lincoln Financial Group received the Better Business Bureau’s lowest possible rating of “F.” Furthermore, Lincoln Financial Group does not hold BBB accreditation.

How did North American fare in comparison? North American Company for Life and Health insurance received a sterling rating of “A+” from the Better Business Bureau.

Furthermore, on top of holding the Better Business Bureau’s highest rating, North American holds BBB accreditation. 

In conclusion, Lincoln offers more affordable rates to men, North American offers more affordable rates to women, and the two companies hold the same A.M. Best rating.

We hope you’ve learned all you needed to decide whether to buy Lincoln vs. North American life insurance. Type your ZIP code into our free and helpful tool below to find affordable quotes in your area.

Frequently Asked Questions: Lincoln vs. North American Life Insurance

What follows are a couple of commonly asked questions about these two companies.

#1 – What is the Lincoln Heritage Life Insurance phone number?

You can reach Lincoln at (800) 487-1485.

#2 – What is the North American Life Insurance phone number?

You can reach North American at (877) 872-0757.